Event Sponsorships

Keep the exhibit hall visitors caffeinated while they visit with you and other exhibitors! Sponsor may add branded cups, coffee sleeves or other giveaways at their own cost. Sponsor may bring marketing signage and other items into the space upon approval from show management.

• Company name/logo on I&E website – all lounge/break listings
• Company name/logo in Mobile App on all lounge/break listings
• Company name/logo on onsite signage on all lounge/break listings and Thank You Sponsor banner, placed in a high traffic location
• Lead retrieval scanning unit(s) for collecting attendee contact data
• Pre- or post-show e-blast (1)
• Discount registration package: 4 complimentary registrations, 8 registrations at $299 each, and 12 registrations at $599 each
• Recognition during General Sessions, including recognition in walk-in slides
• Mention of sponsor in marketing materials (when possible)
• Use of pre- and post-show attendee mailing list
• Conference tote bag insert (1), to be provided by sponsor
• Sponsor recognition placard for sponsor’s exhibit booth

Offer exhibit hall visitors a sweet treat as a sendoff before the hall closes! Location of break can be sponsors booth, or a mutually agreed upon location between sponsor and NAFA on the show floor.

• Company branded napkins
• Company branded ice cream cups OR ice cream cone paper wrapper
• Option for sponsor to provide branded giveaways (ice cream scoop or something else on theme) at sponsor’s expense
• Directional signage to ice cream social area featuring sponsor company name and logo
• Lead retrieval scanning unit(s) for collecting attendee contact data
• Company name/logo on I&E website where ice cream social is listed
• Company name/logo in Mobile App on ice cream social listings
• Use of pre- and post-show attendee mailing list
• Conference tote bag insert (1), to be provided by sponsor

Two Opportunities Available

Keep everyone fed and engaged before/during/after they drop by your booth! NAFA will arrange for a hot lunch for everyone in the hall on Tuesday or Wednesday during expo hall hours. Location of the lunches will be in the networking areas indicated on the floorplan.

• Company name/logo on I&E website on all lunch listings
• Company name/logo in Mobile App on all lunch listings
• Company name/logo on onsite signage on all lunch listings and Thank You Sponsor banner, placed in a high traffic location
• Conference tote bag insert (1), to be provided by sponsor
• Pre- or post-show e-blast (1)
• Discount registration package: 4 complimentary registrations, registrations at $299 each, and 12 registrations at $599 each
• Exhibitor directory/floorplan upgrade gold package

Fuel the attendees as they gather for this special luncheon experience. A hot lunch will be served, and the sponsor will have the opportunity to lead a session, offering valuable educational content. This session will allow the sponsor to engage with the audience and share key insights.

• Company name/logo on lounge on luncheon signage
• Company name/logo on I&E website & mobile app on event listing
• Exhibitor Directory/Floorplan Gold Upgrade
• Pre- or post-show e-blast (1)
• Discount registration package: 4 complimentary registrations, 8 registrations at $299 each, and 12 registrations at $599 each
• Use of pre- and post-show attendee mailing list
• Conference tote bag insert (1), to be provided by sponsor

Become a part of the show! Sponsor Tuesday’s General Session to get in front of attendees looking to bolster their fleet operations.

Additional benefits:

• Company name/logo on I&E website event listings
• Company name/logo in Mobile App event listings
• Company representative can give remarks/welcome/introduce speaker: Company may include a short video, non-sales oriented, during welcome remarks. Video must be submitted to NAFA prior to the conference for final approval; Remarks and video not to exceed 10 minutes
• Ability to include a seat drop, produced at sponsors expense
• Exhibitor Directory/Floorplan Silver Upgrade
• Conference tote bag insert (1), to be provided by sponsor
• Sponsor may choose between Podium Branding or Stage Signage of their choosing
• Post-Show Attendee Mailing List

Begin the last day with your company in front of everyone! Sponsor the closing general session to get one last main stage feature in before attendees go on with their final day in Long Beach.

Additional benefits:

• Company name/logo on I&E website event listings
• Company name/logo in Mobile App event listings
• Company representative can give remarks/welcome/introduce speaker: Company may include a short video, non-sales oriented, during welcome remarks. Video must be submitted to NAFA prior to the conference for final approval; Remarks and video not to exceed 10 minutes
• Ability to include a seat drop, produced at sponsors expense
• Exhibitor Directory/Floorplan Silver Upgrade
• Conference tote bag insert (1), to be provided by sponsor
• Sponsor may choose between Podium Branding or Stage Signage of their choosing
• Post-Show Attendee Mailing List
• Ability to include a seat drop, produced at sponsor’s expense
• Exhibitor Directory/Floorplan Silver Upgrade

Close out I&E 2025 with the event to end the event! Attendees will come to celebrate all they have learned, connections they’ve made, and to spend one final evening among the best in the business. Attendees will be ready to discuss all the exciting vehicles that were featured at the Ride & Drive event, to end as the party is starting.

Location: TBD, near to the Ride & Drive event for easy access

• Company name/logo listed on I&E website and mobile app and for all Final Lap event listings
• Company logo included on Sponsor Thank You onsite banner, located in high traffic area
• Recognition from Main Stage and inclusion in General Session walk-in slides
• Mention of sponsors in marketing materials (when possible)
• Event signage branded with sponsor logo
• Exhibitor Directory/Floorplan Silver Upgrade
• Pre- OR Post-Show Attendee Mailing List
• Conference tote bag insert (1), to be provided by sponsor
• Sponsor recognition placard for sponsor’s exhibit booth

Two Opportunities Available

Have your vehicle be the first thing attendees see upon arriving to the Long Beach Convention Center promenade, prior to entering the building. Sponsors are welcome to brand their vehicle, at their expense, pending design approval by NAFA and the LBCC. Your branding must be 80% NAFA/Institute & Expo promotion and 20% sponsor promotion. This can drive attendees to your booth – think of the branding opportunities! NAFA will provide 24/7 security while your vehicle is parked at the entrance.

Engage and interact with attendees while they take a break from the Expo action to relax, recharge, and network. Program includes lounge space on Expo floor, hanging sign, lounge furniture, charging units, and massage stations/staff. Sponsor may place marketing signage and giveaways in the lounge and may staff the area.

• Company name/logo on lounge signage including branded hanging sign above lounge area
• Company name/logo on I&E Website, where lounge is listed
• Company name/logo in Mobile App, where lounge is listed
• Lead retrieval scanning unit(s) for collecting attendee contact data
• Use of pre- or post-show e-blast (1)
• (2) Exhibitor Full Conference & (2) Exhibitor Booth Registrations
• Discount registration package: 4 complimentary registrations, 8 registrations at $299 each, and 12 registrations at $599 each
• Exhibitor Directory/Floorplan Gold Upgrade

Help the attendees maximize their learning! Three pre-conference workshops will be held on the afternoon of Sunday, April 27. Topics are TBD. There is one sponsor per program with the sponsor to select their program on a first-come first-serve basis. Each sponsor will be featured as a joint sponsor of the attendee networking break available to all pre-conference participants.

• Company name/logo on signage outside the session room
• Company name/logo on signage included with coffee break
• Company name/logo on I&E website with all pre-conference listings
• Company name/logo in Mobile App with all pre-conference listings
• Ability for company to introduce presenters during the sponsor’s selected program
• Ability for company to provide a seat drop for session attendees
• Exhibitor Directory/Floorplan Silver Upgrade
• Use of pre- and post-show attendee mailing list for the pre-conference program registrants only

Have your logo walk around the convention center, hotels and even the airport! Branded with your company or product logo, this bag is distributed to attendees at registration.

• Exhibitor Directory/Floorplan Silver Upgrade
• Pre and Post Show Attendee list (Name, Title, Company Only)
• Pre or Post Show Attendee Mailing list
• Conference tote bag insert
• Inclusion in Walk-in slides for general session

What better way to reach fleet professionals throughout the conference than while they access the I&E app. This digital show guide is the attendees’ best friend as it includes all session, expo and networking details. The app will load the sponsor’s custom splash page that comes up each time the app is opened.

• Company to provide advertisement graphic

Advertise with a banner at the bottom of the mobile app pages where conference attendees will see your brand while looking for their next session, expo hall directions, or networking opportunity. The banners will display in random rotation between sponsors.

• Company to provide advertisement graphic

Put your sales material or publication directly inside the hotel room door of NAFA I&E attendees! Available for distribution on either Monday or Tuesday night, this sponsorship includes delivery to all attendees staying at the Headquarter hotel. Material must be flat to fit under the hotel room’s doors.  Other hotels available at additional cost. Price is item/per night.

Help attendees stay focused on you! Company ad will be featured in high traffic locations while printed at top of directional/way finding signage around the center. Your company ad will be printed on 6 – 8 directional signs.

Attendees Company ad will be featured in high traffic locations while printed at top of directional/way finding signage around the center. Your company ad will be printed on the schedule meter board for the room during the entire conference. NAFA to assign sponsors to a room at random.

Provide attendees with a travel-friendly giveaway at registration. NAFA will provide small hand sanitizers with your company’s logo in bins at or near the registration area for attendees to grab as needed. Everyone can carry your logo around and thank-you for keeping them germ-free.

Brand the column that everyone will see as they traverse through the convention center to the exhibit hall floor, and around the lobby area. The sponsor will be responsible for providing artwork, working with Shepard and NAFA for proofs and approval process. Several column locations are available, all located on the first level of the convention center.

• View the location: https://brandview.shepardes.com/long-beach-convention-center?show=6628a98786e85c75115a9d00
• View the location: https://brandview.shepardes.com/long-beach-convention-center?show=6628a98786e85c75115a9d02
• View the location: https://brandview.shepardes.com/long-beach-convention-center?show=6628a98786e85c75115a9d04
• View the location: https://brandview.shepardes.com/long-beach-convention-center?show=6628a98786e85c75115a9cfe

Greet everyone with your branding front and center when they center the convention center, just before the escalators to the exhibit hall. Each sponsor will flank NAFA’s welcome banner. The sponsor will be responsible for providing artwork, working with Shepard and NAFA for proofs and approval process.

View the location of each smaller banner – one on the left and one on the right: https://brandview.shepardes.com/long-beach-convention-center?show=6628a0a36d292a3c927ddc4d

Get your message in front of the attendees as they arrive at the Show. A bag stuffer puts your sales material, promotional item, business card, attendee gift, special offer, or invitation in the hands of every attendee upon registration check-in. Attendees are looking to remember your brand in a fun and creative way, so don’t be afraid to step out of the box with your giveaway! (Materials must arrive by the Advanced Warehouse Deadline, to be provided by Shepard with notice.)

Sponsored by Samsara

Kick off the show’s festivities and help set the tone for the conference. As the first event of the show, this happy hour is a great place for attendees to begin their networking while having a little Long Beach-inspired fun. Hosted bar and hors d’oeuvre provided.

Additional benefits:

• Company name/logo on I&E website – all event listings
• Company name/logo in Mobile App – all event listings
• Sponsor can create information table and/or include marketing signage.

Sponsored by RAM

Make a name for your company during the premier networking event of the conference. Each year industry leaders unite at the must attend NAFA event! During the only full evening event of the conference, create a link between your brand and fleet industry professionals as everyone comes together to network.

Additional Benefits:

• Company name/logo on I&E website – all event listings
• Company name/logo in Mobile App – all event listings
• Mention from Main Stage and inclusion in General Session walk-in slides
• Exhibitor Directory/Floorplan Gold Upgrade
• Pre- or post-show Attendee list (Name, Title, Company Only)
• Pre- or post-show Attendee Mailing list
• Pre- or post-show e-blast (1)
• Conference tote bag insert
• Discount registration package

Sponsored by US Bank

Kick off Tuesday night’s festivities with an hour of food, friends, and fun. Attendees will gather for an evening with hors d’oeuvres, drinks, and some customized experiences to give your company a full brand experience at the show.

Additional benefits:

• Company name/logo on I&E website – all event listings
• Company name/logo in Mobile App – all event listings
• Sponsor can create information table and/or include marketing signage.

Sponsored by Holman

Get your company’s exposure off to a quick start by sponsoring the opening general session. This session will include the opening remarks from NAFA’s President, the CAFM Achievement Ceremony, the 100 Best Fleets Awards kick off, and a State of the Industry presentation.

• Company name/logo on I&E website event listings
• Company name/logo in Mobile App event listings
• Company logo included on Sponsor Thank You onsite banner, located in high traffic area
• Ability to include a seat drop, produced at sponsor’s expense
• Company representative can give remarks/welcome/introduce speaker: Company may include a short video, non-sales oriented, during welcome remarks. Video must be submitted to NAFA prior to the conference for final approval; Remarks and video not to exceed 10 minutes
• Exhibitor Directory/Floorplan Silver Upgrade
• Conference tote bag insert (1), to be provided by sponsor
• Sponsor recognition placard for sponsor’s exhibit booth
• Sponsor may choose between Podium Branding or Stage Signage of their choosing
• Post-Show Attendee Mailing List
• Ability to include a seat drop
• Exhibitor Directory/Floorplan Silver Upgrade

Sponsored by Wheels

Sponsor a much-needed caffeine boost for the attendees! Located near the educational sessions, this custom branded coffee lounge includes charging stations, lounge furniture and barista coffee bar. During scheduled session breaks, additional beverages and snacks are added. Sponsor may add branded cups, coffee sleeves or other giveaways at their own expense. Sponsor may bring marketing signage and other items into the space upon approval from show management.

Additional Benefits:

• Company name/logo on I&E website – all lounge/break listings
• Company name/logo in Mobile App on all lounge/break listings
• Company name/logo on onsite signage on all lounge/break listings and Thank You Sponsor banner, placed in a high traffic location
• Lead retrieval scanning unit(s) for collecting attendee contact data
• Exhibitor Directory/Floorplan Gold Upgrade
• Pre- or post-show e-blast (1)
• Discount registration package: 4 complimentary registrations, 8 registrations at $299 each, and 12 registrations at $599 each
• Recognition during General Sessions, including recognition in walk-in slides
• Mention of sponsor in marketing materials (when possible)
• Use of pre- and post-show attendee mailing list
• Conference tote bag insert (1), to be provided by sponsor
• Sponsor recognition placard for sponsor’s exhibit booth
• Mention from Main Stage and inclusion in Walk-in slides for general session

Sponsored by Fleetio

Hang your message right around the attendee’s neck! This sponsorship allows you to include your company’s message on the top bar and back of the badge holder insert. Sponsor responsible for design. Add the official I&E lanyard to create a full branding package. Lanyards are distributed with the badges at registration, NAFA will handle printing and shipping for both items.

Sponsored by Reindeer Logistics

Keep attendees hydrated! NAFA will work with the convention center to place water stations in high traffic locations for attendees to stop and rehydrate. The water stations will have sponsor branded neoprene covers. Water station locations can include the expo hall, session rooms, and convention center hallways.

• Ability for sponsor to provide reusable water bottles at sponsor’s expense
• Company name/logo on the I&E mobile app where water station information is accessible
• Exhibitor Directory/Floorplan Silver Upgrade
• Pre and Post Show Attendee list (Name, Title, Company Only)

Sponsored by Samsara

Your ad or message will be the only company to advertise in this most demanded piece of literature produced. This pocket-size booklet lists all times and rooms for all sessions and networking events in one handy, easy-to-carry piece. Placed into every conference bag and left on the registration counters for easy pick-up, the pocket guide is the essential conference quick reference information source. Sponsor’s ad placement is full back cover and similar size inside location.

Welcome I&E attendees with the first message fleet managers see at hotel check-in. Put your company’s logo or custom message on a branded full-color hotel room key. The package includes key cards for Headquarter hotel, all artwork, set up and printing. Other hotels are available at an additional cost.

Sponsored by Legend