Become a Sponsor

Sponsorship Opportunties


Don’t miss this great opportunity to build your company’s brand recognition and attract new fleet customers. For more information, contact Scott Groves at 770-576-4971 or nafa@naylor.com.

Sponsor Pledge Form
 

Experience Sponsorships

Coffee Lounge & Breaks - $40,000

Details

Sponsor a much-needed caffeine boost for the attendees! Located near the educational sessions this custom branded coffee lounge includes charging stations, lounge furniture and barista coffee bar. During scheduled session breaks additional beverages and snacks are added. Full lounge schedule created in conjunction with sponsor. Sponsor may add branded cups, coffee sleeves or other giveaways at their own cost. Sponsor may bring marketing signage and other items into the space upon approval from show management.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo on I&E website – all Lounge and Break listings
  • Company name/logo in printed Show Guide on all Lounge and Break listings
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App on all Lounge and Break listings
  • Company name/logo in Mobile App – Thank You Sponsors page
  • (1) pre-show eblast
  • (1) conference tote bag insert
  • Social media mentions on Facebook & Twitter
  • (4) Full Conference Registrations included
  • Lounge build, including basic furniture, barista station and charging furniture included in cost.
  • Branded napkins or coffee sleeves

Headshot Lounge™ - $40,000

Details

A good headshot and great LinkedIn profile is THE business card in the digital age. Take advantage of the more than 10 minutes per person it takes to complete to educate participants on your product and build relationships with new prospects. This package includes TWO location: (1) 15’ x 20’ booth on the expo floor and (1) 10’ x 30’ space in the center lobby guaranteeing great visibility. Sponsor may, working with show management, bring marketing signage and other items into the space.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo on I&E website – all HeadShot Lounge listings
  • Company name/logo in printed Show Guide – all HeadShot Lounge listings
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – all HeadShot Lounge listings
  • Company name/logo in Mobile App – Thank You Sponsors page
  • Company/Sponsorship mention from Main Stage during President’s Welcome address
  • (1) pre-show eblast
  • (1) conference tote bag insert
  • Social media mentions on Facebook & Twitter
  • Company name/logo and brief message included on photo download website and post-show distribution email.
  • Excel with full contact information for all who received headshots
  • (6) Full Conference Registrations
  • (6) Booth personnel registrations

Water Bottles/Stations - $30,000

Details

Conventions are thirsty work! The official water bottle will be branded with your logo/graphic and given to each attendee in their conference tote bag. To reinforce the branding experience, all water stations, located in expo hall, session rooms and convention center lobby, will be branded with your logo/graphics. If sponsor provides bottles sponsorship can be reduced by 15%.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – Thank You Sponsors page
  • Branding on all water stations throughout Center, Education Sessions and Expo hall
  • Company/Sponsorship mention from Main Stage during President’s Welcome address
  • (1) pre-show eblast
  • (1) conference tote bag insert
  • Social media mentions on Facebook & Twitter

Wellness Program - $30,000

Details

Help attendees get in their daily steps and win. Attendees join the challenge, managed by Heka Health, and using their own fitness device compete for daily prize drawings as well as a grand prize (to be determined in conjunction with sponsor). Sponsor can add ‘step up’ rewards for those attendees who visit the booth each day. The choices for customization are endless! In addition to the walking challenge, sponsorship includes Tuesday & Wednesday a.m. FastFit sessions - a 30 minute morning exercise program taught by a certified Les Mills Body Combat instructor.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo on I&E website – all Challenge/Fast Fit listings
  • Company name/logo in printed Show Guide – all Challenge/Fast Fit listings
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – all Challenge/Fast Fit listings
  • Company name/logo in Mobile App – Thank You Sponsors page
  • Company branding on Walking Challenge app and invitation emails
  • Company/Sponsorship mention from Main Stage during President’s Welcome address
  • (1) pre-show eblast
  • (1) post-show results eblast with company message/branding
  • (1) conference tote bag insert
  • Social media mentions on Facebook & Twitter
  • Daily prize drawings can be handed out at Sponsor’s booth
  • Leaderboard can be placed in sponsor’s booth
  • Excel with full contact information for all who sign up for Challenge or attendee Fast Fit sessions
  • Sponsor can have giveaways/marketing table at Fast Fit sessions
  • (2) Full Conference Registrations

Personalized Notebook - $25,000

Details

This is a bnotebook-sm.jpgooth driver and gift attendees will line up to receive. Provide your customers, and prospects, with a customized notebook to use during educational sessions. Notebook with be branded with sponsors logo and placed into every conference tote bag. An engraving station will be set up in your booth where attendees and have their names added to their notebook.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – Thank You Sponsors page
  • (1) Pre-Show Eblast
  • Social media mentions on Facebook & Twitter
  • Hanging banner above engraving station
  • Engraving station, engraver and power for station included

Relaxation Station - $20,000

Details

Tired after a long day? All Attendees are encouraged to stop by the Relaxation Station for a complimentary massage, place to relax, recharge, and network. This 20’ x 20’ space includes hanging sign, lounge furniture, charging units, and massage stations staff. Space and signage will be branded with sponsors logo. Sponsor may place marketing signage and giveaways in the lounge and may staff the area.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – Thank You Sponsors page
  • (1) pre-show eblast
  • (1) conference tote insert
  • Social media mentions on Facebook & Twitter
  • Excel contact list of all attendees who scan into the lounge
  • (2) Full Conference Registrations
  • (2) Booth personnel registrations

NASCAR Racing Experience - $10,000, $5,000 & 2,500 options

Details

Take center stage in the Expo when attendees line up to participate in the NASCAR Racing Experience (NRE) allowing you to stand out, build brand awareness, and participate in the ultimate booth traffic driver!

Your company will appear like they sponsored a real NASCAR team complete with a custom branded race car, branded experience tickets, and branded pit crew uniform!

Learn More

Benefits

  • All Sponsors Receive:
  • Logo included on NASCAR Racing Experience webpage—on the I&E website
  • Logo & Booth # include in NRE page in Show Guide
  • Logo included on NRE booth signage
  • Logo included on Mobile App—NRE page
  • Logo include on pre-show email about NRE
  • Logo included on Pit Pass ticket
  • Logo placed on Pit Crew Race Shirts

Events Sponsorships

Welcome Reception - $35,000

Details

Make a name for your company during the premier networking event of the conference. Each year industry leaders unite at the must-attend NAFA event each year! During the only full evening event of the conference, create a link between your brand and fleet industry professionals as everyone comes together to network. This exclusive sponsor can showcase their company with a wide variety of game, food and beverage stations.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo on I&E website – all Reception listings
  • Company name/logo in printed Show Guide – – all Reception listings
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – – all Reception listings
  • Company name/logo in Mobile App – Thank You Sponsors page
  • Company/Sponsorship mention from Main Stage during President’s Welcome address
  • (1) pre-show eblast
  • (1) conference tote bag insert
  • Social media mentions on Facebook & Twitter
  • Event signage branded with sponsor logo

Closing Event @ Indy Motor Speedway - $30,000

Details

Close out I&E in the fast lane! Gain exposure by sponsoring a reception both trackside and in the famed Pagoda at the legendary Indy Motor Speedway. Attendees can also take a lap with a professional driver around the track for a Race Ride Along. The sponsorship includes a shuttle from hotel.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo on I&E website – all Reception listings
  • Company name/logo in printed Show Guide – – all Reception listings
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – – all Reception listings
  • Company name/logo in Mobile App – Thank You Sponsors page
  • Company/Sponsorship mention from Main Stage during President’s Welcome address
  • (1) pre-show eblast
  • (1) conference tote bag insert
  • Social media mentions on Facebook & Twitter
  • Event signage branded with sponsor logo

Opening Keynote Luncheon - $20,000

Details

Get off to a quick start to the conference by sponsoring the opening luncheon and keynote. This exclusive sponsorship includes your company’s logo on all signage, printed and online listings, a thank you and introduction by NAFA’s leadership, logo on the walk-in slides, and your company representative introduction the keynote. Sponsor has the option to add a 2-minute video to the welcome and provide a seat/table drop.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo on I&E website – all Luncheon listings
  • Company name/logo in printed Show Guide – – all Luncheon listings
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – all Luncheon listings
  • Company name/logo in Mobile App – Thank You Sponsors page
  • Company/Sponsorship mention from Main Stage during President’s Welcome address
  • (1) pre-show eblast
  • (1) conference tote bag insert
  • Ability to include a seat drop at luncheon
  • Company representative can give remarks/welcome/introduce speaker
  • Company may include a short video during welcome remarks
  • Social media mentions on Facebook & Twitter
  • Event signage branded with sponsor logo

Closing Keynote Luncheon - $20,000

Details

Sponsor the luncheon, closing keynote and a 90-day challenge. This exclusive sponsorship includes your company’s logo on all signage, printed and online listings, a thank you and introduction by NAFA’s leadership, logo on the walk-in slides, and your company representative introducing the keynote speaker. Additionally, this keynote comes with post show promotion as the speaker issues a challenge to the attendees that NAFA will be promoting for 90 days after the show.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo on I&E website – all Luncheon listings
  • Company name/logo in printed Show Guide – – all Luncheon listings
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – all Luncheon listings
  • Company name/logo in Mobile App – Thank You Sponsors page
  • Company/Sponsorship mention from Main Stage during Wednesday General Session
  • (1) pre-show eblast
  • (1) conference tote bag insert
  • Ability to include a seat drop at luncheon
  • Company representative can give remarks/welcome/introduce speaker
  • Company may include a short video during welcome remarks
  • Social media mentions on Facebook & Twitter
  • Event signage branded with sponsor logo

FLEXY Winners Panel & Breakfast - $15,000

Details

Showcase your company while NAFA recognizes the best of the best at the FLEXY Award Winners panel at the most sought-after event each year. Sponsors will be acknowledged via pre-promoted and an announcement from the podium. Plus, the sponsor representative functions as co-moderator of the panel. Your company logo will also be displayed on signage at the entrance, throughout the ballroom, and on the walk-in slides.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo on I&E website – all panel listings
  • Company name/logo in printed Show Guide – – all panel listings
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – – all panel listings
  • Company name/logo in Mobile App – Thank You Sponsors page
  • Company/Sponsorship mention from Main Stage during Keynote Luncheon
  • (1) pre-show eblast
  • (1) conference tote bag insert
  • Ability to include a seat drop at session
  • Company representative can give remarks/welcome/introduce speaker
  • Company may include a short video during welcome remarks
  • Social media mentions on Facebook & Twitter
  • Event signage branded with sponsor logo

OEM Panel & Breakfast - $15,000

Details

Showcase your company during this back by popular demand session. Featuring some of the industry’s largest and most innovative OEMs, learn what’s coming in the next few years… Sponsors will be acknowledged via an announcement from the podium. Sponsor logo will be displayed on signage at the entrance, throughout the ballroom, and on the walk-in slides.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo on I&E website – all panel listings
  • Company name/logo in printed Show Guide – – all panel listings
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – – all panel listings
  • Company name/logo in Mobile App – Thank You Sponsors page
  • Company/Sponsorship mention from Main Stage during Tuesday General Session
  • (1) pre-show eblast
  • (1) conference tote bag insert
  • Ability to include a seat drop at session
  • Company representative can give remarks/welcome/introduce speaker
  • Company may include a short video during welcome remarks
  • Social media mentions on Facebook & Twitter
  • Event signage branded with sponsor logo

CAFM Graduation Breakfast - $15,000

Details

Held in conjunction with NAFA’s Presidential Welcome Address the graduation ceremony welcomes the newest class of CAFM Graduates. Tag your company as an industry leader by having a representative on stage during the presentation as well as say a special thank you from the podium. Your company logo will also be on the welcome slides, all signage and on the printed and online listings.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo on I&E website – all graduation listings
  • Company name/logo in printed Show Guide – – all graduation listings
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – – all graduation listings
  • Company name/logo in Mobile App – Thank You Sponsors page
  • Company/Sponsorship mention from Main Stage during Keynote Luncheon
  • (1) pre-show eblast
  • (1) conference tote bag insert
  • Ability to include a seat drop at session
  • Company representative can give remarks/welcome/on stage during graduation
  • Company may include a short video during welcome remarks
  • Social media mentions on Facebook & Twitter
  • Event signage branded with sponsor logo

Communities Meet Up & Happy Hour Sunday - $15,000

Details

Cheers! Kick off the show’s festivities and help set the tone for the conference. Meet up – each community will get together in separate rooms. Followed by a Happy Hour for all attendees setting the tone for the rest of the conference. Sponsor has option to add information kiosk and displays.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo on I&E website – all Meet Up and Happy Hour listings
  • Company name/logo in printed Show Guide – all Meet Up and Happy Hour listings
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – all Meet Up and Happy Hour listings
  • Company name/logo in Mobile App – Thank You Sponsors page
  • Company/Sponsorship mention from Main Stage during President’s Welcome address
  • (1) pre-show eblast
  • Ability to include a seat drop at session
  • Company image/branding on signage at Meet Ups and Happy Hour
  • Excel contact list of all attendees who scan into Meet Ups

Tuesday Happy Hour - $10,000

Details

Kick off Tuesday night’s festivities with an hour of food, friends and festivities. Attendees will gather for an evening with hors d’oeuvres, drinks and some customized experiences (built in conjunction with show management and sponsor) to give your company a full brand experience at the show. Sponsorship fee covers all branding and recognition, and basic bar, food and entertainment. Sponsor may opt to bring in their own entertainment or custom items at their costs, upon Show Management approval.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo on I&E website – all Happy Hour listings
  • Company name/logo in printed Show Guide – all Happy Hour listings
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – all Happy Hour listings
  • Company name/logo in Mobile App – Thank You Sponsors page
  • Company/Sponsorship mention from Main Stage during Tuesday General Session/Breakfast
  • (1) pre-show eblast
  • Company image/branding on signage at Happy Hour

Lunch on the Expo Floor (Tuesday) - $10,000

Details

Attendees will praise your company for sponsoring their lunch break during the first day of the Expo. The NAFA Café will feature an array of food carts and local favorites for a wide variety of selections. Working with Show Management sponsor can create ‘branded’ meal deals or offer specialty drinks.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo on I&E website – all Lunch listings
  • Company name/logo in printed Show Guide – all Lunch listings
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – all Lunch listings
  • Company name/logo in Mobile App – Thank You Sponsors page
  • Company/Sponsorship mention from Main Stage during Tuesday General Session/Breakfast
  • (1) pre-show eblast
  • Company image/branding on signage at concession stands
  • Company image/branding/message/ad on concession table signs
  • Company image/branding on meal vouchers
  • Company image/branding on napkins in café area
  • Hanging banner above café branded with Company logo

Expo Hall Break - $5,000 (Each) or $8,000 (Both)

Details

Be the center of attention by hosting a late morning pick-me-up for the attendees at 11:00 a.m. Tuesday and/or 11:30 a.m. Wednesday. Break can be located within the sponsor’s booth if space permits. Includes acknowledgement on the website, mobile app and in the event guide, sponsor logo on signage in the break area, and napkins branded with your logo.

Benefits

  • TBD

Handouts Sponsorships

Registration Badges - $10,000

Details

Hang your message right around the attendee’s neck! This sponsorship allows you to print your company’s message on the back of the 3” x 6” badge. Different ads can be printed on different badge categories allowing you the freedom to target your messages.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – Thank You Sponsors page

Lanyards - $8,000

Details

Your brand will be top of mind when every neck includes the official I&E lanyard exclusively with your logo and the NAFA logo. The show lanyards are distributed at all registration/badge pickup locations with all logistics handled by Show Management.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – Thank You Sponsors page

Hotel Key Cards - $8,000

Details

Welcome I&E attendees with the first message fleet managers see at hotel check- in. Put your company’s logo or custom message on a branded full-color hotel room key. The package includes key cards for both the Marriott and Omni (headquarter hotels), all artwork, set up and printing. Other hotels are available at an additional cost.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – Thank You Sponsors page

Pocket Guide - $5,000

Details

Your ad or message will be the only one on this most demanded piece of literature produced. This pocket-size booklet lists all times and rooms for all sessions and networking events in one handy, easy-to-carry piece. Placed into every conference bag and left on the registration counters for easy pick up, the pocket guide is the essential conference quick reference information source. Sponsor’s ad placement is full back cover and similar size inside location.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – Thank You Sponsors page

Mobile App - $5,000

Details

What better way to reach fleet professionals over and over again while they access the I&E app before, during and after the conference? Your exclusive branding includes a splash page that comes up each time the app is opened and will be displayed on the bottom of each page. Using the app, fleet managers can make appointments, search the floorplan, review the education sessions, and connect with social media.

Benefits

  • Company name/logo on I&E website – Thank You Sponsors page
  • Company name/logo in printed Show Guide – Thank You Sponsors page
  • Company name/logo in Mobile App – Thank You Sponsors page

Promotion Opportunities

The below are NOT sponsorships and don’t include sponsor listings/added benefits.

Footprints to Booth - $7,500

Details

Direct attendees to your booth with custom printed floor stickers! Footprints will be placed in the aisles from the two entrances (General Session and Main Entrance) of the Expo Hall to your booth, providing a path of new and familiar faces, along with new sales.

Aisle Signs on Expo Floor - $5,000

Details

The ultimate booth traffic driver! Attendees rely on aisle signs to navigate the Expo Hall and you can have your company logo and/or booth number hanging above all aisles of the Expo Hall. You have the exclusive rights to have your art displayed on both sides of this highly visible sign. (All production and rigging costs are included in this sponsorship.)

Directional Signs - $5,000

Details

Help attendees stay focused on you! Your company ad will be featured in high traffic locations while printed at the top (2’h x 3’w- double sided) of all directional around the center. Your company ad will be printed on 6 directional signs.

Hotel Room Drop - $4,000

Details

Put your sales material or publication directly inside the hotel room door of NAFA I&E attendees! Available for distribution on either Monday or Tuesday night, this sponsorship includes delivery to all attendees staying at the Marriott and Omni (headquarter hotels). Material must be flat to fit under the hotel room’s doors. Other hotels available at additional cost. Price is per item, per night.

Focus Groups (TUE & WED ONLY) - $3,000

Details

Is your company looking to hold a focus group on a new product, service or idea? With this exclusive sponsorship opportunity, gather a select group of attendees to hold a focus group. NAFA will list your session in the education section of the website and mobile app. Fee includes the meeting room space/ set and an attendee eblast to assist you with registration. Sessions are only available 7:30am – 9:00am.

Conference Bag Stuffers - $1,000

Details

Get your message in front of the attendees as they arrive at the Show. A bag stuffer puts your sales material, promotional item, business card, attendee gift, special offer, or invitation in the hands of every attendee upon registration check-in. (Sales material must arrive by Friday, April 5, 2019.)