The articles and research listed below has been provided by CEIR – the Center for Exhibition Industry Research – and focuses on the value of Trade Shows. These informative articles will help you understand and report on the overall effectiveness of trade shows.
The Cost Effectiveness of Exhibition Participation
How Much Does It Cost to Close a Sale?
Exhibitions Attract Market of Visitors with Buying Authority
Exhibitions Attract New Prospects
More than One-Third of Attendees Do Not Attend Other Exhibitions