Our exhibiting success article series address the critical topics important to your success as an exhibitor today. 

Quick-read, informative and loaded with useful information and practical knowledge. Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.

 

Planning:

• NEW!  What Role Should Show Location Plan in Your Decision to Exhibit 
• NEW!  Exhibit Budgeting & Cost Control Tool
• NEW!  Exhibiting & Financial Performance Metrics Tool
• Planning to Win: Exhibiting by Objectives
• The Single Most Important Factor Impacting Exhibiting ROI

 

Promoting Your Exhibit:

• High-Impact Pre-Show Marketing
• Discover and Deliver Your Attendee-Focused Value Proposition
• How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
• Why You MUST Use Multiple Pre-Show Marketing Media
• How to Use Event Marketing Sponsorships
• Integrating Social Media Into Your Exhibiting Program
• The Art of Smart Giveaways

 

Exhibit:

• NEW!  So Why Should an Attendee Visit Your Booth?
• A Worthy Destination – How to Design a More Effective Exhibit

 

Staffing:

• Staffing for Success

 

Lead Management:

• NEW!  CEIR Insight Report:  How Exhibitors Can Improve Lead Quality & Sales Conversion 
• NEW!  Improve Lead Quality by Asking the Right Questions and Capturing More Information  
• Closed-Loop Lead Management

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Measurement:

• Exhibit Measurement Made Easy