“How To” Exhibiting Article Series by Competitive Edge “How To” Exhibiting Article Series by Competitive Edge Quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series address the critical topics important to your success as an exhibitor today. Just click the topic below and start reading. Be sure to forward to your entire exhibiting team. Planning to Win: Exhibiting by Objectives The Single Most Important Factor Impacting Exhibiting ROI High-Impact Pre-Show Marketing Discover and Deliver Your Attendee-Focused Value Proposition How to Rewrite Your Exhibitor Listing to Drive Booth Traffic Why You MUST Use Multiple Pre-Show Marketing Media How to Use Event Marketing Sponsorships Integrating Social Media Into Your Exhibiting Program The Art of Smart Giveaways A Worthy Destination – How to Design a More Effective Exhibit Staffing for Success Closed-Loop Lead Management Exhibit Measurement Made Easy