Our exhibiting success article series address the critical topics important to your success as an exhibitor today. 

Quick-read, informative and loaded with useful information and practical knowledge. Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.

 

NEW! Preparing to Safely and Successfully Re-enter the Live Exhibiting Arena:

• Driving Traffic to Your Live Exhibit Through Your Online Showroom Listing
• Planning for Visitor Safety in Your Exhibit
• Ensuring Your Live Exhibit Gets Enough Traffic – Even if Overall Attendance is Slightly Down
• Extending Your Live Exhibit Experience Beyond the Walls to Your Hybrid Opportunity
• Preparing Your Booth Staff for Interacting in a COVID Environment

 

Planning:

• What Role Should Show Location Plan in Your Decision to Exhibit 
• Exhibit Budgeting & Cost Control Tool
• Exhibiting & Financial Performance Metrics Tool
• Planning to Win: Exhibiting by Objectives
• The Single Most Important Factor Impacting Exhibiting ROI

 

Promoting Your Exhibit:

• High-Impact Pre-Show Marketing
• Discover and Deliver Your Attendee-Focused Value Proposition
• How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
• Why You MUST Use Multiple Pre-Show Marketing Media
• How to Use Event Marketing Sponsorships
• Integrating Social Media Into Your Exhibiting Program
• The Art of Smart Giveaways

 

Exhibit:

•  So Why Should an Attendee Visit Your Booth?
• A Worthy Destination – How to Design a More Effective Exhibit

 

Staffing:

• Staffing for Success

 

Lead Management:

• CEIR Insight Report:  How Exhibitors Can Improve Lead Quality & Sales Conversion 
• Improve Lead Quality by Asking the Right Questions and Capturing More Information  
• Closed-Loop Lead Management

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Measurement:

• Exhibit Measurement Made Easy