“How To” Exhibiting Article Series by Competitive Edge “How To” Exhibiting Article Series by Competitive Edge Our exhibiting success article series address the critical topics important to your success as an exhibitor today. Quick-read, informative and loaded with useful information and practical knowledge. Just click the topic below and start reading. Be sure to forward to your entire exhibiting team. Planning: NEW! What Role Should Show Location Plan in Your Decision to Exhibit NEW! Exhibit Budgeting & Cost Control Tool NEW! Exhibiting & Financial Performance Metrics Tool Planning to Win: Exhibiting by Objectives The Single Most Important Factor Impacting Exhibiting ROI Promoting Your Exhibit: High-Impact Pre-Show Marketing Discover and Deliver Your Attendee-Focused Value Proposition How to Rewrite Your Exhibitor Listing to Drive Booth Traffic Why You MUST Use Multiple Pre-Show Marketing Media How to Use Event Marketing Sponsorships Integrating Social Media Into Your Exhibiting Program The Art of Smart Giveaways Exhibit: NEW! So Why Should an Attendee Visit Your Booth? A Worthy Destination – How to Design a More Effective Exhibit Staffing: Staffing for Success Lead Management: NEW! CEIR Insight Report: How Exhibitors Can Improve Lead Quality & Sales Conversion NEW! Improve Lead Quality by Asking the Right Questions and Capturing More Information Closed-Loop Lead Management Measurement: Exhibit Measurement Made Easy