Exhibitor Webinars

Exhibitor Webinars


Maximize Online – Thrive on Live! 
In this two-part series, learn how to maximize your show results by learning proven trade show tactics for LIVE engagement with best practices learned from a year of VIRTUAL events. If safety and results are the name of your game… these are must attend webinars! Electronic participant workbook included. 
 
Part One: Leveraging Your Pre-Expo Online Presence & Preparing to Safely Re-Enter the Live Exhibiting Arena
Tuesday, May 18, 2021                          
2:00–3:00 p.m. Eastern

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The excitement is building for the grand re-opening of the NAFA Institute & Expo. To help you and your team get ready to take full advantage of the new hybrid exhibiting opportunity, register now for this all-new exhibitor educational webinar with the NAFA team and leading exhibiting productivity expert, Jefferson Davis.
 
You’ll pick-up practical planning and promotional ideas and strategies to leverage your pre-expo online presence and start preparing your exhibit program for a safe and productive re-entry into the live exhibiting arena. 
 
Part Two: Preparing to Safely & Successfully Re-Enter the Live Exhibiting Arena
Wednesday, June 16, 2021                    
2:00–3:00 p.m. Eastern

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Building upon the foundational planning and promotional topics of part one, this webinar will address getting ready to optimize your at-show live exhibit, including designing your exhibit experience with visitor safety in mind, taking advantage of new NAFA opportunities such as general sessions and exhibitor solutions theatres, and continuing to use your online showroom to drive traffic to your live exhibit.
 
We will discuss preparing your staff, improving lead quality, and determining what metrics you may want to use to determine how well you executed your exhibit, where you got value, and predict ultimate exhibiting ROI. 
 
On-Demand Exhibitor Webinars
The below webinars were record for I&E 2019 & 2020 but contain information and tips that can be applied to current and future events.
 
Maintain Brand Awareness & Generate Leads by Optimizing and Driving Traffic to YOUR Virtual Booth (I&E 2020 – Virtual)
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Download Presentation Slides
Download Workbook  

Improve Tradeshow Lead Quality & Sales Conversion to Drive ROI (2020)
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Download Workbook 
 
Inside YOUR Exhibiting Numbers: Budgeting, Managing Costs, Measuring & Reporting Exhibiting Performance, Value & ROI (2019)
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Download Presentation Slides
Download Workbook 

NAFA I&E NEW Exhibitor Web-Briefing: How to Have a Productive and Profitable Exhibiting Experience (2019)
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Improving Brand Awareness & Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your NAFA I&E Exhibit (2019)
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