Exhibitor Webinars

Exhibitor Webinars

On-Demand Exhibitor Webinars



Maintain Brand Awareness & Generate Leads by Optimizing and Driving Traffic to YOUR Virtual Booth

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Maintain Brand Awareness ... Resources




How to Improve Tradeshow Lead Quality & Sales Conversion to Drive ROI

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“If ROI is the name of your exhibiting game, lead management is your playbook”, says leading tradeshow productivity expert, Jefferson Davis. Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up.  Failure to effectively manage leads may negatively impact your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. Register for this highly-informative live webinar to learn insider secrets and best practices for quickly improving lead capture and follow-up practices to achieve better ROI for your company. 

Download How to Improve Tradeshow Lead Quality & Sales Conversion to Drive ROI  Workbook 


Inside YOUR Exhibiting Numbers: Budgeting, Managing Costs, Measuring & Reporting Exhibiting Performance, Value & ROI

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Many exhibit and marketing managers are facing increased pressure from senior management to control costs and measure exhibiting ROI. And while everyone’s talking about ROI, very few are actually measuring it beyond the basics. Attend this insightful and practical exhibiting webinar to go inside the tradeshow numbers and learn why, what and how to measure to report exhibiting performance, value and ROI. A “must-attend” event for every exhibitor wanting to measure and improve results.

Inside YOUR Exhibiting Numbers


The below webinars were record for I&E 2019 but contain information and tips applicable to I&E 2020.  ​


RECORDED: NAFA I&E NEW Exhibitor Web-Briefing: How to Have a Productive and Profitable Exhibiting Experience

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NAFA wants to make sure all new exhibiting companies have a positive and productive experience.  We are inviting all new exhibiting companies to participate in an informative educational web-briefing.  NAFA Director, Meetings & Events, Tina Lynn Mercardo and tradeshow productivity expert, Jefferson Davis of Competitive Edge, share important show and attendee information, “ins and outs” of exhibiting at NAFA I&E, and useful knowledge and exhibiting tools and resources critical to your company’s exhibiting success.  Click the registration link to RSVP today!

RECORDED: Improving Brand Awareness & Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your NAFA I&E Exhibit

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The single biggest factor impacting most exhibitor success is their inability to attract and interact with enough of the right attendees. The competition for attendees’ time and attention in the exhibit hall is fierce. The battle is usually won in the days and weeks leading up to show time. Exhibitors who execute targeted pre- and at-show marketing campaigns place their company “in the mind” and “on the agenda” of the right attendees and usually win the game before kickoff.  Register for this complementary and highly-informative live educational webinar with America’s leading tradeshow productivity expert to learn a proven process that can be applied by any company of any size to win their share of booth traffic.