Exhibitor Toolkit STEP 4: Read & Learn More
NAFA’s Exhibitor Toolkit is your and your team’s FREE, on-demand, 24/7 exhibiting knowledge resource. You’ll find proven-effective expert guidance to help make sure every dollar and every hour your company invests in exhibiting supports your business objectives and delivers measurable, financial value beyond cost.
Access these topical articles to gain additional insights and ideas.
PLAN FOR SUCCESS
- Two Important Outcomes Your Exhibit Should Deliver
- Plan to Win: Exhibiting by Objectives
- How to Cost-Justify Your Exhibiting Investment When You’re Not Writing Orders at the Show
- What Role Should Show Location Play in Your Decision to Exhibit
- The Single Most Important Factor Impacting Exhibiting ROI
PROMOTE YOUR PARTICIPATION
- How to Leverage Your Virtual Booth to Drive Traffic to Your Live Booth
- How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
- High Impact Pre-Show Marketing
- Discover and Deliver Your Attendee-Focused Value Proposition
- Why You MUST Use Multiple Pre-Show Marketing Media
- How to Use Event Marketing Sponsorships
- Integrating Social Media Into Your Exhibiting Program
- The Art of Smart Giveaways
CREATE AN EFFECTIVE EXHIBIT
- 2021, 2022 & 2023 NAFA Standout Exhibit Reports
- 9 Steps to Stand out and Be Remembered at Your Next Show
- Improving Exhibiting Effectiveness
- Why Should an Attendee Visit YOUR Booth?
- How to Design an Immersive In-Booth Visitor Experience
- Booth Location Blues
- Extending your Live Exhibit Experience Beyond the Hall to Your Hybrid Opportunity
PREPARE YOUR STAFF
MANAGE YOUR LEADS
- CEIR Industry Insight Report: How Exhibitors Can Improve Lead Quality & Sales Conversion
- Improving Lead Quality by Asking the Right Questions and Capturing More Information
- Closed-Loop Lead Management
MEASURE YOUR PERFORMANCE & ROI