Exhibitor Toolkit STEP 2: Plan to Win
NAFA’s Exhibitor Toolkit is your and your team’s FREE, on-demand, 24/7 exhibiting knowledge resource. You’ll find proven-effective expert guidance to help make sure every dollar and every hour your company invests in exhibiting supports your business objectives and delivers measurable, financial value beyond cost.
Complete five strategic planning Exercises at these specified target timeframes.
- 16 weeks prior to show: Define Your Outcomes
- 12 weeks prior to show: Identify & Attract Your Ideal Visitors
- 10 weeks prior to show: Manage Your Visitor’s Experience
- 8 weeks prior to show: Manage Your Leads
- 6 weeks prior to show & update after show: Measure Your Performance & ROI